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ABOUT US
Patient Z is a London-based independent brand, founded by Zlata Khodosovskaya. Rooted in her Slavic heritage and shaped by the emotional undercurrents of a shifting generation, the brand exists at the intersection of fantasy and function, where softness becomes strength.Each garment is a chapter: crafted in small quantities, ethically produced, and designed to be lived in.With a focus on quiet rebellion, Patient Z offers clothing as ritual — an invitation to dress with meaning, myth, and power.
BEHIND THE NAME
Patient Z stands for Patient Zero — the first carrier, the quiet origin, the one who starts it all. A pioneer of the unseen, the unspoken, the unaccepted.
In the world of Patient Z, the “virus” is vision — an idea, an aesthetic, a way of dressing that doesn’t ask for permission. Our garments are the carriers, and those who wear them are the ones who spread something deeper: identity, emotion, rebellion.
Patient Z exists to ignite a movement — quietly contagious, rooted in intention, worn like a second skin.
OUR ETHOS
We don’t create fashion for fashion’s sake. Every piece begins with a story — designed with intention, crafted with care, and made to last beyond seasons or trends.
Patient Z rejects fast cycles in favor of emotional longevity. Our pieces are made to stand out — not just in how they look, but in how they feel.
Sustainability and ethical production are at the core of everything we do. We use deadstock fabrics, repurpose our offcuts wherever possible, and produce locally. Staying close to our production process means staying accountable — to our values, our craft, and our community.